Friday night saw yet another milestone for the CBD market as millions saw EastEnders actor Pam St. Clement discuss Canabidol™ CBD products on national television.
Gone to Pot was broadcast as part of an ITV documentary into the growing popularity of cannabis oil around the country, the excerpt showed Ms St. Clement holding a syringe of Canabidol’s unmistakable, highly-refined 75% cannabis extract which she has been using since returning from The States, while discussing the disparity between the law on such products around the world. America, as many of the interviewees pointed out is way ahead of the UK when it comes to the embracing of CBD as a viable supplement. States such as California, Colorado and Oregon are steering the USA towards complete federal freedom… (although maybe not until we see a new administration.)
The programme highlighted the difficulties faced by people who rely on CBD, yet cannot access it for one reason or another.
ITV’s brave decision to screen the 3 part documentary last week during prime time won praise throughout the industry, who celebrated its balanced tone and appreciation for the delicate nuance of the situation. And they’re not alone, with critics and the public both warmly empathising with the subjects. After receiving widespread praise for the humanising way in which the narrative follows the real lives of the many “normal’ people who use cannabis oil in one form or another.
That approach; at once both intimate and revealing, allowed the documentary to highlight the scandal of a situation in which all too many are left behind by a mis-led health sector and an uncaring government. It provided a harrowing yet much-needed illustration of the futile and arbitrary nature of the drug laws bequeathed to our seemingly unconcerned leaders. Only to become lost in the myriad obstacles a career politician must avoid taking a stance over, lest he be judged for what he believes. And the users, as they handled the absurd hurdles placed between them and the substance they relied on, were only ever the good guys, the rebels. The sane minority speaking out against an insane system.